Repurposing (not repositioning) Cyprus tourism

Title: Repurposing (not repositioning) Cyprus tourism

Author: Savvas Perdios ex Deputy Minister of Tourism Cyprus

Year: 2022

Type of Resource: Presentation

Copyright: © Deputy Ministry of Tourism Cyprus

Short Description:
“Repurposing (Not Repositioning) Cyprus Tourism” explores a shift in strategy that goes beyond marketing or image change. Instead, it focuses on redefining the core purpose of Cyprus’s tourism—prioritizing sustainability, local community well-being, and long-term value over short-term gains.

External Link: https://cyprustravelwriters.com/wp-content/uploads/2022/01/Repurposing-Cyprus-Tourism-16x9version.final_.pdf