The future of tourism in Portugal: personalisation, authenticity and security

Title: The future of tourism in Portugal: personalisation, authenticity and security

Author: António Jorge Costa – Presidente do IPDT – Instituto de Planeamento e Desenvolvimento do Turismo

Year: 2025

Type of Resource: Opinion Piece

Copyright: IMPRESA © Todos os direitos reservados

Short Description:
Travel is evolving, driven by social, technological, and cultural shifts, with personalization, authenticity, and safety emerging as key trends. Technology, especially AI and data analytics, is enabling tailored experiences, while authentic cultural engagement and transparent safety communication are vital for sustainable tourism. Portugal is well-positioned to lead, provided it invests in innovation, digital transformation, and local community involvement.

External Link: https://expresso.pt/opiniao/2025-03-12-o-futuro-do-turismo-em-portugal-personalizacao-autenticidade-e-seguranca-b2195203