Zalipie: From a grassroot initiative to local cultural phenomenon

Title: Zalipie: From a grassroot initiative to local cultural phenomenon

Author: E&D

Year: 2025

Type of Resource: Best practice – EU level

Copyright: © CultMed Project, 2025. This work is openly licensed via CC BY 4.0

Short Description:
Zalipie, a small village in southern Poland, has become a distinctive cultural tourism destination thanks to its long-standing tradition of floral house painting, which began as a local custom in the late 19th century. Its key strength lies in how it preserves and promotes living traditions through community involvement, artistic continuity, and educational tourism. Zalipie represents a rare model where tourism emerges as a byproduct of vibrant local culture, rather than being the primary driver of local activity.

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